Basically, they won’t. Jun 13, 2018 - Facebook Ad Policies can be confusing and if you violate their policies, your ads run the risk of being disapproved or in some cases, your whole account can be disabled. No one wants to spend hours on crafting their ads and meticulously targeting their audience, only to be confronted with this: Sigh. Want to know more about Facebook advertising policies? If your ad promotes weight loss products, please keep in mind that our Cosmetic Procedures and Weight Loss ads policyrequires that ads marketing weight loss products and services must be targeted to people at least 18 years or older. You are responsible for ensuring your service providers protect any Facebook advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure. Prohibited products include things like smoking products, drugs (pharmaceutical or recreational), adult products, surveillance equipment, and so on. Personalized advertising (formerly known as interest-based advertising) is a powerful tool that improves advertising relevance for users and increases ROI for advertisers. So, Facebook has introduced a cut-and-dry law that if the image of the ad possesses the text density of above 20%, it will not be approved for posting on the walls of Facebook. Provided you aren’t aiming to sell any cryptocurrency products, you are free to advertise. This was because, according to Facebook, cryptocurrency ads “are frequently associated with misleading or deceptive promotional practices”. Below are some common policies … Zuckerberg refused to take any blame for Facebook's role in the Capitol riot, and Pichai and Dorsey gave tepid endorsements of Facebook's Section 230 proposal. Advertising of prohibited products. Thanks to Facebook advertising policies through which you can get a clear idea about the segments which is acceptable and which is not. Facebook’s Product Management Director said that this was because cryptocurrency ads “are frequently associated with misleading or deceptive promotional practices”. You might think that Facebook doesn’t check the page where people land on … Ad campaigns focused on earning likes or app downloads can expect to pay $1.07 per like and $5.47 per download, on average. Hate speech and discriminatory advertising have no place on our platform. Violating the personal attributes section of the ad policy. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative. Apple iOS 14.5 Update is Here: A Survival Kit To Help You Keep Calm and Carry On. Also, don’t violate intellectual property rights, and don’t try and release anything that could be seen as spam. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name. Forgot account? Stay on top of Facebook Ads Rules and Marketing Policies. The best and most simple example of a restricted product is alcohol. This seems very reasonable and even morally upstanding from Facebook. Written permission is required for any ads that promote hardware or software for mining cryptocurrency, for cryptocurrency trading platforms, or for an actual cryptocurrency. Facebook Personal Attributes Policy: how to create ads complying with Facebook policies. It makes sense that your ad itself can’t promote hateful material, sell Jack Daniels to 8-year-olds, or encourage the purchase of a bazooka, but you could be forgiven for thinking that the page a user clicks to has nothing to do with your ad passing any Facebook Advertising Policies. Cryptocurrency is a digital form of currency that can sometimes be used in digital transactions. Facebook. Our community standards strictly prohibit attacking people based on their protected characteristics, including religion, and we prohibit … Common Points of Confusion Get the latest digital marketing insights and trends delivered straight to your inbox. We’ll discuss this in greater depth later in the blog. In these cases, what you’re selling isn’t so much banned from being advertised on Facebook altogether, but there are restrictions depending on who you are, what you’re selling, and who you’re selling to. It’s pretty clear that Facebook won’t want an advertising policy that slows down or even completely halts the promotion of this cryptocurrency. One of the biggest offenders is the overuse of image text. The bulk of the 5,000 targeting options, slated for removal by this fall, could be used as proxies by advertisers looking to identify and exclude ethnic and religious groups. Updated Facebook Advertising Policies: We’ve updated our policies to make our existing prohibition against discrimination even stronger. Make Sure Your Image Complies With 20% Text Rules. Our Advertising Policies provide guidance on what types of ad content are allowed. Facebook marketing has gotten exponentially more challenging now than it was in the early days. Management … You can determine a huge number of aspects about the users that will see your ads.
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